Newsletters for spine & pain specialists

Your patients forget you between visits.
Your referrers forget you between lunches.

A done-for-you, physician-approved newsletter that keeps your practice top of mind—so patients come back and referring doctors keep sending. You approve it. We handle everything else.

We're not marketing bros. White Coat Media is led by a triple board-certified pain physician—so every word protects your reputation and puts patient safety first.

Written by a board-certified pain physicianHIPAA-conscious deliveryPhysician-approved before every sendPeer-sourced citationsPatient + referrer editionsYour branding, your voice
Written by a board-certified pain physicianHIPAA-conscious deliveryPhysician-approved before every sendPeer-sourced citationsPatient + referrer editionsYour branding, your voice

Two audiences. One newsletter.

For spine and pain practices, growth comes from two places: patients who return and physicians who refer. A consistent newsletter nurtures both.

Edition 01

Keep patients coming back

Chronic pain patients drift. A monthly touchpoint with genuinely useful education keeps your practice in mind for the next flare-up, the next procedure, the friend who needs a referral.

  • Recovery tips and post-procedure guidance
  • New treatments and technology at your practice
  • Seasonal pain management education
Edition 02

Keep referrers sending

Your referral base is your lifeline. A physician-to-physician edition keeps PCPs, orthopedists, and pain docs educated on what you treat—and reminds them you exist when a patient needs you.

  • Case highlights and treatment outcomes
  • Clear guidance on what and when to refer
  • Updates on your capabilities and specialties

You approve it.
We do the rest.

The whole point is that this takes almost none of your time. Here's how simple it is.

01

We learn your practice

A short onboarding call to capture your voice, specialties, and goals.

02

We write each issue

Every patient and referrer edition is written by a board-certified pain physician, citation-backed.

03

You approve

A quick review in your inbox. Edit anything or approve in one click.

04

We send & track

Branded, HIPAA-conscious delivery. You see opens, clicks, and engagement.

“Can't I just use ChatGPT?”

You could. But you won't—and that's the problem. Consistency is what makes a newsletter work, and busy specialists never keep it up. Beyond that, generic AI content reads like generic AI content. Patients and referring physicians can tell.

Every issue is written by a board-certified pain physician—backed by peer-sourced citations, your voice, and your final approval—delivered on schedule, every time, without you having to think about it. That's the difference between a tool and a partner.

What physicians say

Trusted by practices that stay top of mind

Our reactivation numbers spoke for themselves within two months. Patients we hadn't seen in over a year started booking again—and I never had to write a word.

Dr. Sarah Whitfield

Interventional Pain, Birmingham AL

The referrer edition is the real win. Our PCP referrals are up because the docs down the street actually remember what we do now.

Dr. Marcus Lee

Spine & Orthopedics, Nashville TN

Having a fellow physician write it means I trust every claim. I approve each issue in five minutes, and it always sounds like me.

Dr. Priya Raman

Physical Medicine & Rehab, Atlanta GA

No risk to try

We'll write your first issue free.

See exactly what your patients and referrers will receive—written in your voice, ready to send. You only continue if you love it. No contracts, no pressure.

Claim your free issue

Simple, transparent pricing

A fraction of what an agency charges. Every plan starts with a conversation— so we can recommend what actually fits your practice.

Essentials

$495per month

Stay top of mind with every patient you've ever seen.

  • Monthly patient newsletter, written by a board-certified pain physician (not an agency)
  • 1 blog post for your website
  • Your branding, your voice, your final approval on every word
  • You own your patient list and all accounts, always
  • Monthly performance report (opens, clicks, reactivations)
Book a call
Most popular

Growth

$895per month

Everything in Essentials, plus your referral pipeline.

  • Everything in Essentials
  • 2 physician-facing pieces per month (LinkedIn + shareable to referring PCPs)
  • Quarterly content strategy review
  • Priority topic requests (new procedure or physician announcements written within the week)
Book a call

One-time setup $250 (founding rate): List build from your EMR, HIPAA-compliant sending platform, BAA signed.

No contracts: Month to month. Cancel anytime, no questions asked.

First issue free: Founding practices get their first issue written free—see it before you commit.

See exactly what your patients would get

No email gate, no form. Open a real sample issue and see the quality, tone, and design for yourself.

Open the sample issue

Let's keep your practice
top of mind

No pitch. No pressure. Just a short conversation about your practice and whether a newsletter makes sense for you.

Your first issue written free
Recommendations for your specialty
Clear, transparent pricing

Book a call

Pick a time that works